Campaign Season: Spring Summer 2014

I usually write about everything just to escape my own space. Fashion is something that I am interested in and although I cannot afford high end, luxury brands, I still make up for it by being consistent with my style and fashion knowledge. Apart from the technicalities of making, selling and presenting clothes, I am also heavily influenced and impressed by advertisements or campaigns done by a number of brands and designers we all know and love.

Some of the brands that I follow include Lanvin, headed by Alber Elbaz, Chloe with its creative director, Clare Waight Keller, and Prada, by Miuccia Prada. Other labels and designers I follow include Alexander Wang, Balenciaga, Valentino and Ferragamo. With the main fashion capitals done with their Fall-Winter offering of Men’s fashion, and Spring Couture season in Paris over, its time to show off some Spring-Summer campaigns for this year. Here are 4 of my favourites. (My sources vary from ftape.com, thefashionisto.com, fashiongonerogue.com and models.com)

Gucci | Features Tommaso de Benedictis, Luca Staschiet, Amanda Wellsh and Elisabeth Erm. Photos were shot by Mert Alas and Marcus Piggott.

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Looking like a floral fantasy, these shots are sexy, moody and puts a spin on trends that are usually used for the season. Clothes are beautiful and the models simply justify its mood and feel. I love Tommaso in this – his stare and bone structure is to die for. I just had this little crush on him ever since he started doing shows last year. Both Luca and Tommaso actually scored numerous campaigns this season, so I think we’re just scratching the surface.

Alexander Wang | Features Anna Ewers and Zuzu Tadeushuk. Photos by Steven Klein.

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Taking cues from a moody street style theme, Anna Ewers looks as if she doesn’t care about what-the-fuck in the campaign. Its bad ass! I’m in love with her attitude and just shows that there are greater things ahead for this German superstar in-the-making. Let’s also not forget the clothes, which were outstandingly presented at New York Fashion week last year. That shirt Anna’s wearing is simply a must-have this season – very quirky and in-your-face. Unapologetic.

Prada Menswear | Features actor Dane Dehaan. Photography by Anne Leibovitz.

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If you have noticed already, the Spring Summer campaigns that I have featured are very somber. It must be the mood swings of the fashion industry – moving from the usual sunshiny themes to more serious colors of the season. Prada’s menswear campaign is no exeption. This is not Dane’s first time doing Spring Summer for Prada. Every campaign he does is just beyond. The clothes speak for themselves – with silhouettes and colors reminding me of a throwback era. Dane’s eyes define the new mood for spring summer and will carry me through until the release of the next Spiderman movie. Stoked! Such a sweetheart!

And finally…

Kris Van Assche | Features clothes! Shot by Alessio Bolzoni.

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Kris Van Assche has always been a favorite of mine. Mixing tailoring and sportswear is something he does so very well, as its evident with his collections. His Spring Summer offering, shown in Men’s fashion week in Paris, is the best for since it seamlessly combines structures with function – have you seen those shoes? Snazzy! The colors and patterns used are just ripe for the picking. His clothes represent the brand and I think the campaign made it easy for us to spot who the real stars of these fashion campaigns should be. Thats right, the clothes. Putting the clothes first has been always been important for Kris, and I think that is the reason he is also doing good with Dior Homme.

It always fascinates me how creative minds think into coming up with these campaigns. Some are moody and saturated, others are sexy and pale. Fashion indeed is not as simple as it looks and requires creativity beyond the norms that even, in itself, follows. Fashion is ever-changing but romanticizes every now and then.

Whats your take on the new mood? Any favorites?

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